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1. Categorizing Your Prospects for Consistent Follow Up
   Andrew Wood
   You should have already set up your own written criteria for each type of prospect that you are likely to encounter, and described each in detail, so you are consistent in the way you qualify each lead. This is important so you can judge . . . More
   
   
2. So What Do You Want to Sell Me? Good Luck with That Marketing!
   Andrew Wood
   Do you want to sell me a house? A car? A vacation? A club membership? A new credit card? A funeral plot? Life insurance? Stocks? Whatever it is, I am, like you, on the "A" prospect list. . . . More
   
   
3. Jay Abraham and the Dumbest Ever Five-Million-Dollar Marketing Idea!
   Andrew Wood
   By the mid-Nineties I had sold my first few karate schools and had been in the karate consulting business for four years. I had a series of how-to manuals, videotapes, seminars, a consulting service, and my own magazine . . . More
   
   
4. Customer Audit Reveals Hidden Gold
   Andrew Wood
   Performing a customer "audit" can be one of the smartest things a business can do to uncover massive new business opportunities. I first did this by accident twenty years ago trying to help a . . . More
   
   
5. Trump, Dr Phil, Ozzey, Little Richard, Elvis, and Dr. Evil Lend a Marketing Hand
   Andrew Wood
   When the new season of Donald Trump's TV show The Apprentice was announce with the Celebrity Apprentice variation, we decided to jump on the bandwagon by producing a couple of viral videos timed to hit just as the show's . . . More
   
   
6. Content Is King When It Comes to Building Lists, Traffic, and Income!
   Andrew Wood
   In 1998 I was looking to get out of the martial arts business and do something else, but I wanted to keep the income coming in while I figured out what to do next.The answer was . . . More
   
   
7. Have Some Fun with Your Advertising Photos to Attract Attention!
   Andrew Wood
   The primary purpose of a photo in an ad is to attract the readers' attention. Never forget that! In 99% of cases pictures attract attention while words sell! Have some fun with your photos to make them . . . More
   
   
8. Rapidly Building Your Prospect Database
   Andrew Wood
   Do you buy lotto tickets or enter contests? Lots of people do although I rarely do myself. How about discounts - will you register on a website to get one? Perhaps you would not respond to any of these methods - but . . . More
   
   
9. The Columbo Close
   Andrew Wood
   Few heroes have been less glamorous in appearance and seemingly less skillful than Columbo. Yet he became one of the most popular detectives of all time with his shabby raincoat and his trademark comment, "Oh, just one more thing!" . . . More
   
   
10. It's Hard to Beat Old-Fashioned Direct Mail
    Andrew Wood
    Over the last decade I have made the majority of my income from the Internet. One of my companies, Marketing Commander, sells the world's leading marketing website software. So it often surprises people when I tell them that . . . More
    
    
11. Keep It Simple - I Am Talking About Your Company Name
    Andrew Wood
    When Apple Computer started out, their name would not fit into any of the previously mentioned categories. They did, however, have two big advantages. First, their market, personal computers, was a brand new market. Second, their competition had . . . More
    
    
12. Elvis Solves a Major Sales Problem
    Andrew Wood
    A couple of years ago I hired a young man named Kemp. His unusual first name began to cause problems immediately. He'd call a prospect and say "Hi, this is Kemp from Legendary Marketing." The prospect would pause and then say . . . More
    
    
13. Sales Secrets from Hollywood, Broadway, and Television
    Andrew Wood
    It's a fact that your success, not just in sales but in life, will be based largely on your ability to communicate with others-those above you and those below you, those on your team, and those you wish to attract, those you serve, and those who . . . More
    
    
14. WAIT! - My Product Is Wonderful and My Clients Are Sophisticated - I Don't Want to Offer Hokey Discounts and Special Offers!
    Andrew Wood
    When I start showing people some of the irresistible offers we have conjured up for our partners, they very often pull back and say something like: Wait a minute. We are a high-end, sophisticated, old-fashioned . . . More
    
    
15. How to Get 48 Hours Out of Every Sales Day!
    Andrew Wood
    Time management is an essential skill for the successful accomplishment of both your personal and sales goals. Maximize your time at work so you have more freedom physically and mentally during your time off. When you go to work, start work . . . More
    
    
16. An Italian Boy's Confession
    Andrew Wood
    An Italian youth goes to confession."Bless me Father, for I have sinned. I have been with a loose girl." The priest asks, "Is that you, Joey Pagano?" "Yes, Father, it is." "And who was the girl you were with?" . . . More
    
    
17. Build Your Sales Story Around Feedback and Comments from Customers and Clients
    Andrew Wood
    How have customers and clients used your product or service in a successful or interesting way? Very often a testimonial or feedback from a customer can be the basis for a great sales story. Sometimes it might just be a casual phone call that . . . More
    
    
18. A Short But Critical Course in How Prospects Sort Mail!
    Andrew Wood
    When a prospect gets a letter from you in the mail, the VERY FIRST CHALLENGE you have is not to get him to read your headline or respond to your exciting offer, it's far more IMPORTANT than that! The REAL challenge is to get your prospect to . . . More
    
    
19. Use In-Bound Emails as Sales Leads
    Andrew Wood
    I get way too much email - in excess of 1,000 a day. But hidden in all those subscriptions and even some of the spam are golden leads - you just have to look. I frequently use an in-bound email solicitation as . . . More
    
    
20. Add an Image to our Image Gallery
    This page shows how to create a image upload form . . . More
    
    

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