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Marketing Articles

Delivering Social Proof!
by Andrew Wood

As I was traveling round France last month I used hotels.com, Vernere.com and Bookings.com to locate and book rooms. Often when no clear choice was available, I was drawn to the reader reviews to help make . . . More

10 Ways to Boost Your Personal Brand!
Andrew Wood

This is a simple, bulletproof blueprint for getting to and being recognized by others as being at the very top of your profession. The ideas are organized by the amount of time, money, and effort it takes . . . More

Content Is King When It Comes to Building Lists, Traffic, and Income!
Andrew Wood

In 1998 I was looking to get out of the martial arts business and do something else, but I wanted to keep the income coming in while I figured out what to do next.The answer was . . . More

Customer Audit Reveals Hidden Gold
Andrew Wood

Performing a customer "audit" can be one of the smartest things a business can do to uncover massive new business opportunities. I first did this by accident twenty years ago trying to help a . . . More

Jay Abraham and the Dumbest Ever Five-Million-Dollar Marketing Idea!
Andrew Wood

By the mid-Nineties I had sold my first few karate schools and had been in the karate consulting business for four years. I had a series of how-to manuals, videotapes, seminars, a consulting service, and my own magazine . . . More

Rapidly Building Your Prospect Database
Andrew Wood

Do you buy lotto tickets or enter contests? Lots of people do although I rarely do myself. How about discounts - will you register on a website to get one? Perhaps you would not respond to any of these methods - but . . . More

Keep It Simple - I Am Talking About Your Company Name
Andrew Wood

When Apple Computer started out, their name would not fit into any of the previously mentioned categories. They did, however, have two big advantages. First, their market, personal computers, was a brand new market. Second, their competition had . . . More

So What Do You Want to Sell Me? Good Luck with That Marketing!
Andrew Wood

Do you want to sell me a house? A car? A vacation? A club membership? A new credit card? A funeral plot? Life insurance? Stocks? Whatever it is, I am, like you, on the "A" prospect list. . . . More

Trump, Dr Phil, Ozzey, Little Richard, Elvis, and Dr. Evil Lend a Marketing Hand
Andrew Wood

When the new season of Donald Trump's TV show The Apprentice was announce with the Celebrity Apprentice variation, we decided to jump on the bandwagon by producing a couple of viral videos timed to hit just as the show's . . . More

It's Hard to Beat Old-Fashioned Direct Mail
Andrew Wood

Over the last decade I have made the majority of my income from the Internet. One of my companies, Marketing Commander, sells the world's leading marketing website software. So it often surprises people when I tell them that . . . More

Have Some Fun with Your Advertising Photos to Attract Attention!
Andrew Wood

The primary purpose of a photo in an ad is to attract the readers' attention. Never forget that! In 99% of cases pictures attract attention while words sell! Have some fun with your photos to make them . . . More

WAIT! - My Product Is Wonderful and My Clients Are Sophisticated - I Don't Want to Offer Hokey Discounts and Special Offers!
Andrew Wood

When I start showing people some of the irresistible offers we have conjured up for our partners, they very often pull back and say something like: Wait a minute. We are a high-end, sophisticated, old-fashioned . . . More

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